Professional Standards & Ethics

Professional standards and ethics for insurance agents.

Core Ethical Principles

Honesty & Transparency

Clear, accurate information with no hidden assumptions.

Professional Competence

Maintain training, licensing, and product knowledge.

Client's Best Interest

Recommendations aligned with client goals and risk profile.

Avoid Conflicts of Interest

Disclose compensation and mitigate conflicts.

Technical Standards for IUL

Proper illustration, disclosure, and product understanding are fundamental. Agents should be able to explain how interest is credited, what assumptions are guaranteed, and the variability of performance under different market conditions.

  • Indexed crediting methods and participation rates
  • Caps, floors, and policy charges impact
  • Guaranteed vs. non-guaranteed assumptions
  • Sensitivity analysis and stress testing

Best Practices for Agents

  1. Annual policy reviews
  2. Ongoing ethics & licensing education
  3. Avoid high-pressure sales
  4. Document recommendations clearly
  5. Transparent communication

Benefits of High Standards

Trust

Transparent practices build client confidence and long-term relationships.

Growth

Sustainable, compliant growth through repeat business and referrals.

Risk Protection

Reduce compliance risk and protect client outcomes.

NFIA Contact Information

Verification Hotline

1-800-NFIA-VER

Monday–Friday 8AM–8PM EST

Official Email

info@nationalnfia.org

24–48 hour response time

Headquarters

Washington, DC

Federal District Office

For agent verification inquiries, consumer protection concerns, or professional certification questions, contact the National Federation of Insurance Agents through our official channels listed above.